​In today’s rapidly evolving business landscape, online promotion has become an essential component of commercial success. Companies are increasingly leveraging digital platforms to reach broader audiences, with online advertising playing a crucial role. However, this surge in online business comes with its own set of challenges, especially when it comes to managing accounts receivable, particularly for overseas clients. This case study illustrates a company specializing in online advertising services that faced significant challenges with accounts receivable, particularly from international customers.

Mainland China has long been the HKSAR’s largest business partner, offering vast domestic demand and strong purchasing power. The growing market in the Greater Bay Area provides a convenient entry point for Hong Kong businesses to expand their sales, making mainland China an invaluable market resource. Many Hong Kong businesses have already established operations in various industries within mainland China, benefiting from a thriving business environment. However, whether dealing with domestic sales or exports, Hong Kong businesses face customer risks due to different trade partners and lower transparency in mainland China’s credit system. While tools like credit insurance can help manage these risks, Hong Kong businesses must understand the latest company laws and account management methods in mainland China. This knowledge ensures smooth business operations and better protection of receivables, helping to avoid bad debts.