Big Data and Business Management

Module Objectives:

This module further extends the use of big data to formulating a business strategy. The nature of business management is reviewed. Various data types and techniques, such as industry benchmarking, and customs data, will be discussed. The implications of pricing strategy will be demonstrated.

What to Expect:

• Big data and our traditional education
  
• The nature of business management
  
• From big data to business strategy
  
• Why big data analytics work?
  
• The CEO’s work and big data
  
• What types of Business Intelligence that can help B2B sales?
  
  • Knowing your competitors' sales volume and pricing
    
  • Using the customs data to increase sales
    
• The power of Industry Benchmarking
  
• The most advanced business tactics – the Pricing Strategy
  
• The role of Competitor Intelligence