This module further extends the use of big data to formulating a business strategy. The nature of business management is reviewed. Various data types and techniques, such as industry benchmarking, and customs data, will be discussed. The implications of pricing strategy will be demonstrated.
What to Expect:
Big data and our traditional education
The nature of business management
From big data to business strategy
Why big data analytics work?
The CEO’s work and big data
What types of Business Intelligence that can help B2B sales?
Knowing your competitors' sales volume and pricing
Using the customs data to increase sales
The power of Industry Benchmarking
The most advanced business tactics – the Pricing Strategy